Where Brands Get Their Main Character Energy.

Your brand deserves more than safe ideas and stock photos.

Born in the Pacific Northwest and built on two decades of creative grit, AIR/INK Creative Co. exists for brands that refuse to play it safe. We’re a strategy-led creative studio specializing in branding, messaging, and marketing that cuts through the noise and actually connects.

With 20+ years shaping everything from rebellious start-ups to powerhouse national accounts, we’ve seen it all and we know exactly how to craft a brand that stands out without shouting. Our work blends sharp strategy with bold, intentional design, creating identities and campaigns that feel modern, magnetic, and unmistakably you.

At AIR/INK, we believe the best brands are felt before they’re understood. That’s why we dig deep into your story, your audience, and your goals, turning raw ideas into creative that lands with impact. Whether you’re building a brand from scratch or leveling up an established identity, we help you move with clarity, confidence, and a creative edge that can’t be ignored.

Ideas take flight here.

Creativity leaves a mark here.
And your brand gets the presence it deserves.

The Brains Behind the Brand

I didn’t grow up with money. No silver spoons, no trust funds, no “sweetheart, we’ll take care of it” safety nets. I grew up on grit. On mud. On pure, uncut hustle. And honestly? I wouldn’t trade it. Because everything I am, everything I’ve built, started with watching my mom, my personal hero, work harder than anyone I’ve ever known. That woman gave me my fire, my drive, my don’t-you-dare-quit attitude. If hustle is a gene, I inherited it straight from her.

And trust me... life absolutely handed me lemons. Buckets of them. But I didn’t just make lemonade… I went full Martha Stewart with it. I turned those lemons into lemonade, then into lemon meringue pie, and on the especially spicy days? Lemon martinis.

My first job was at 14, scrubbing hotel bathrooms as a maid (yes, I lied about my age, and no, I don’t regret a thing). From day one, I learned how to show up, put in the work, and give more than I had. Hustle became the rhythm of my life. Tenacity? My love language. My first real “career job” came in 2008 at KOIN 6 News (CBS Affiliate), where I was tossed into the deep end of fast-paced media madness, and I swam like hell. I learned how to sell ideas, build relationships, navigate the pressure cooker of broadcast television, and problem-solve with zero warning and a smile. That experience cracked my world wide open.

Since then, I’ve done it all: working with scrappy startups fueled only by caffeine and a dream, supported small businesses determined to make their mark, and channeled big national brands ready for a fresh perspective. I know how to build something from nothing. I know how to take what exists and make it unforgettable. I don’t believe in “good enough”...I help build brands that get noticed, remembered, and talked about.

And yes, I have a soft spot for the underdogs: startups, small businesses, minority-owned brilliance. When we work together, your passion becomes my mission. Your goals become my obsession. Expect strategy with spark, ideas with bite, and creativity with a side of sass. I’m all in, always.

Off the clock? I’m a bit of a tumbleweed (in the best way). I love adventure, trying new things, discovering new places, and saying yes to experiences that shake up the soul. My fiancé and I travel whenever we can; he runs a multi-state engineering and architecture firm, so between the two of us, “busy” is an understatement...but we make time to explore, recharge, and live life big.

And my favorite title of all? Mom. I’m raising three incredible boys (25, 21, and 9), and they keep me grounded, driven, and honest. They watch everything I do, so I live boldly, lead loudly, and stay unapologetically real - always.

If you’re craving big ideas, big energy, and a brand that finally steps out of the shadows and into the spotlight… we should absolutely talk.

I’m Geena Martin. I build brands you remember, stories you feel, and experiences people can’t stop talking about... and I have way too much fun doing it.

Geena Martin

Founder